Jenn Mason discusses the inspiration behind opening “Wink Wink” which is an inclusive women-owned sex shop designed to be a comfortable space for people to explore their sexuality. She shares her experience working at a domestic violence and sexual assault center and how she noticed a lack of conversations about the positive aspects of sex, as well as the prevalent discomfort around discussing pleasure. Jenn highlights the importance of having conversations about one’s own desires and preferences to improve relationships and overall sexual satisfaction. She also shares stories of customers, including those seeking comfort after sexual trauma and older individuals seeking new experiences with sex toys, emphasizing the importance of breaking down stigmas and binary views of sexuality. Throughout the interview, parallels are drawn between cam sites as a safe space to explore and spaces such as the one Jenn has cultivated with this intent.